Steve Schwedel – Willow Soap Company
Willow Soap Company started in June, 2008 in Fayetteville, Georgia, with an idea of making natural soaps after we learned about how most soaps were made with sodium laurel sulfate. Two of my family members died or cancer years earlier. At the time, we were eating grass fed beef, free range eggs, and were drinking raw cow’s milk. I started to look at soap recipes and I started out making only 3 types of soap- Oatmeal Milk and Honey Soap, Lavender Soap, and Lemongrass Soap. In 2009, I learned of a recipe for natural deodorant that was paraben free and aluminum free. In 2011, I learned how to make natural lip balm and soap for problem skin with tea tree and neem oils. In 2012, I moved to Douglasville, Georgia. In 2013, I learned how to make goat milk soap, vegan shaving soap, beer soap, coconut milk soap, and gardener’s soap with tea tree and neem oils with jewelweed infused olive oil. At certain times of the year, we have 30 or more types of goat milk, coconut milk, and other types of soaps. Finally, in 2017, I learned how to make beard oil, beard balm, and tattoo and boo boo balm, and started a different line of products through a company called Sweetwater Creek Beard Company.
I learned to make these personal care products because many of the products on the market have lots of chemicals. With many people I know being diagnosed with cancer, it just seemed to be a good idea to make as many different natural products so that people could live a healthier lifestyle. Over the 9-10 years that I have been in business, I have donated soap, lip balm, and deodorant to some friends and coworkers who were diagnosed with cancer. Since 2008, I have been a part of various farmers’ markets and craft shows in Metro Atlanta, North and Middle Georgia. Since we began, we have sold our products at Country Gardens Farm in Sharpsburg, GA. Ten years later, we are still selling our products there in their farm store.
In 2014, we became a vendor at the Cotton Mill Farmers’ Market and also started selling our deodorant sticks and lip balms in Farmers Fresh CSA in Carrollton. Since we started selling our products at the market, our client list has grown; we have developed relationships with these customers and created friendships with many of them.
Our mission is to continue to grow and provide natural products to as many people with whom we come in contact with the hope of giving people a healthier alternative to personal care products found in larger stores.
Instagram- @willowsoapsga and @georgia_beards